You can't sell a story until you tell a story. Simon@sjbcontent.com
How to do factuality
Large Language Models (LLMs) are changing how we generate text, from
drafting emails to answering customer queries. Yet anyone who’s deployed
an LLM-powered application knows there’s a potential content quality
problem: these models can produce output that sounds fluent but may be
factually wrong, unhelpfully vague, culturally insensitive, or misaligned with
expert knowledge.
How restaurants can use guest profiles to deliver exceptional service
Knowing your guest is at the heart of any personalized hospitality. When a restaurant tracks preferences and dining habits, it can create experiences that feel special and thoughtful rather than transactional. If a guest loves window seats or prefers sparkling water, that shouldn’t be left to chance or memory.
When you create the right guest profiles, you can turn data into meaningful insights that help you make guests feel valued from the moment they walk through the door.
What domain experts really want from contributing to AI systems
The quality of human feedback in AI development can be the difference between a slightly better model and a true breakthrough. While large language models might learn from oceans of internet data, specialized use cases often call for something more refined: real domain expertise that guarantees AI systems reflect genuine professional knowledge rather than simplified approximations.
Tech isn't the problem in real estate: it's the people selling it
Ninety per cent of property professionals say they're ready to invest in new tech. Surprising? Not if you actually work in real estate. The industry has gotten a bad rap as tech-resistant, but that's not the whole picture.
What is LLM-as-a-judge?
As large language models (LLMs) continue to evolve in sophistication and capability, the methods we use to evaluate them need to keep up. Among these methods, the "LLM-as-a-judge" concept has emerged as a notable paradigm for assessing model performance.
The technique uses the analytical capabilities of LLMs to evaluate AI-generated outputs, including their own.
How a business credit card can help aspiring entrepreneurs
Running a business comes with enough stress already, and the last thing you need is to lose sleep over cash flow gaps or unexpected expenses. While traditional business finance has its place, a business credit card can offer peace of mind, giving you a flexible financial buffer that’s there whenever you need it.
60 breakthroughs that relied on human participation
Behind every major scientific advancement lies countless human contributions. Some are from renowned researchers in sterile labs, others from ordinary people sharing their time, data, and experiences.
Yusuf's Home-Buying Journey: Small Steps, Big Dreams
Buying your first home can often feel completely unachievable. Let’s take a look at how someone might be able to use Kaldi to build towards their deposit using Kaldi. Let’s call them Yusuf.
What does the public think about AI policy?
The US and the UK prioritize innovation in their approaches to AI governance, though in very different ways. Prolific polled its participants to find out what the public thinks about these approaches: do they trust them? Do they even understand them?
A guide to creating Meta ads for restaurants
Get the lowdown on how to use Meta ads to your advantage and reach potential diners on Facebook and Instagram.
10 simple steps to make your restaurant more eco-friendly in 2025
Restaurant sustainability practices can start small. You don’t need a complete overhaul to make meaningful change, with simple adjustments often having an environmental impact while even saving money.
What is a business credit card, and how does it work?
Business credit cards work similarly to personal cards but are designed specifically for company expenses. They let you borrow money for business costs and pay it back later, often with rewards for typical business spending. While they share some features with personal cards, business credit cards usually offer higher limits and perks tailored to entrepreneurs.
A year of green progress: Our 2023 Environmental Report
One of our missions is to lead the security industry toward a greener future, a goal that shapes many of our actions. For the past five years, we have undertaken annual carbon audits with sustainability experts Alectro.
What do self-employed borrowers need to get a BTL mortgage?
There is a world where some self-employed mortgage applicants face certain challenges when trying to get borrowing for a buy-to-let property. While these borrowers often need to go through additional vetting compared to employed buyers, securing an appropriate buy-to-let mortgage is certainly achievable with the right preparation, approach and lender.
Here are some key considerations to help your self-employed clients improve their chances of getting mortgage approval for purchasing r...
Seasonal installations to keep your home cool during the summer
UK summers are getting hotter, but you can cool your home without breaking the bank using seasonal shading and ventilation techniques.
Each year, the UK seems to register record-breaking high temperatures, and predictions suggest it’ll only get hotter in the years to come.