You can't sell a story until you tell a story. Simon@sjbcontent.com
A new plan to help London's small businesses grow
If you're an entrepreneur or small business owner in the capital, shape your next move with the Small Business Plan, which offers clearer and better access to funding, training and mentoring to help you grow and thrive.
How we build virtual companies to forge enterprise-ready AI
Demos look convincing because they strip away the rough edges. In reality, business systems are messy, full of quirks and dependencies that don’t show up in a staged setting.
How bank feeds can help with small business finance
If you’ve ever spent an evening hunched over a laptop, squinting at bank statements and trying to remember what that £47.83 payment to “Brighton Tech Solutions LTD” was actually for, you’re not alone. Most small business owners have been there, drowning in receipts, wrestling with spreadsheets and wondering why managing money sometimes feels harder than actually making it.
From Saver to Investor: How Gareth Found His Financial Flow with Kaldi
When Gareth spotted Kaldi in a Crowdcube email this January, he wasn't looking to revolutionise his finances.
Modeling Human Preference: Inside the Creation of a New Dataset for AI Alignment
Toloka is supporting new research at CLEF 2025 through the ELOQUENT lab, which focuses on evaluating the real-world usefulness of generative language models. As part of the lab’s work on modelling human preferences, Zoia Butenko – a researcher at the University of Oslo’s Language Technology Group – led the annotation effort for a new dataset.
What everyone gets wrong about enterprise AI security
A lot of the concern around AI security is focused in the wrong place. While executives debate whether their data is safe, the real question is whether they understand what they're actually buying.
How to do factuality
Large Language Models (LLMs) are changing how we generate text, from
drafting emails to answering customer queries. Yet anyone who’s deployed
an LLM-powered application knows there’s a potential content quality
problem: these models can produce output that sounds fluent but may be
factually wrong, unhelpfully vague, culturally insensitive, or misaligned with
expert knowledge.
Side hustle: Ways to turn your free time into a second income
Platforms like Stake offer a new path to long-term wealth, helping you turn spare income into steady returns from real estate without needing to buy a whole property
How restaurants can use guest profiles to deliver exceptional service
Knowing your guest is at the heart of any personalized hospitality. When a restaurant tracks preferences and dining habits, it can create experiences that feel special and thoughtful rather than transactional. If a guest loves window seats or prefers sparkling water, that shouldn’t be left to chance or memory.
When you create the right guest profiles, you can turn data into meaningful insights that help you make guests feel valued from the moment they walk through the door.
What domain experts really want from contributing to AI systems
The quality of human feedback in AI development can be the difference between a slightly better model and a true breakthrough. While large language models might learn from oceans of internet data, specialized use cases often call for something more refined: real domain expertise that guarantees AI systems reflect genuine professional knowledge rather than simplified approximations.
Tech isn't the problem in real estate: it's the people selling it
Ninety per cent of property professionals say they're ready to invest in new tech. Surprising? Not if you actually work in real estate. The industry has gotten a bad rap as tech-resistant, but that's not the whole picture.
What is LLM-as-a-judge?
As large language models (LLMs) continue to evolve in sophistication and capability, the methods we use to evaluate them need to keep up. Among these methods, the "LLM-as-a-judge" concept has emerged as a notable paradigm for assessing model performance.
The technique uses the analytical capabilities of LLMs to evaluate AI-generated outputs, including their own.
How a business credit card can help aspiring entrepreneurs
Running a business comes with enough stress already, and the last thing you need is to lose sleep over cash flow gaps or unexpected expenses. While traditional business finance has its place, a business credit card can offer peace of mind, giving you a flexible financial buffer that’s there whenever you need it.
60 breakthroughs that relied on human participation
Behind every major scientific advancement lies countless human contributions. Some are from renowned researchers in sterile labs, others from ordinary people sharing their time, data, and experiences.
Yusuf's Home-Buying Journey: Small Steps, Big Dreams
Buying your first home can often feel completely unachievable. Let’s take a look at how someone might be able to use Kaldi to build towards their deposit using Kaldi. Let’s call them Yusuf.